We've got more good ideas than business acumen. Some of these products are real. And some are jokes. But all of them are awesome.
JVA Cateye Strada – $60
Say it loud, we’re binary-curious and we’re proud. In order to cash in on this whole computering thing the kids are talking about, JVA is proud to present the Team Edition CatEye Strada Wireless cyclocomputer. It comes in two flavourways: Team JVA and Jahvahaah Internationale. Read more..
JVA Mugs – $25
Here at JVA Industries there are a few things about which we are particularly particular: We like our Van Halen à la Lee Roth, our Bewitched in the Dick York Darrin-way, and our caffeine-delivery vessels bespoke. We’re not going to pour that ebony nectar Read more..
Cafe Dumonde – $13
During one of our ridiculous training rides we had a eureka moment: What if we could pamper our drivetrains with Dumonde Tech’s slickery, plant-based chainlube while at the same time convincing our olfactory lobes that we’d just downed a triple espresso? Read more..
JVA Team Caps – $20
The hats are full sublimated and made of sporty fabric that doesn’t get all bunched up under your helmet and doesn’t go all wonky when you wash it.
Hats are back in stock, if you care about these kinds of things!
Royal Tendon Balm Embrocation – $20
Our custom embrocation is ready. Do you need embrocation? I don’t know, I’m not a doctor. Do you want our embrocation? Yes, you do. And trust me, because I’m a doctor. Our embrocation smells of bergamot, which is England-talk for “spicy”, and will give you the power of Castle Earl Greyskull. Read more..
Flavor Flaps
Amid the freezing downpour and hypothermia-induced hysteria of this miserable Spring, we had a Eureka moment: Anyone who’s ridden in the Pacific Northwest knows the joy of getting a face full of roadspray from the rear wheel of the chum in front of you. Read more..
JVA Out of the Saddle T-Shirt
We haven’t even made these yet. But fuck it. We’re gonna say that we did and put them here. And if you want one, I’ll just cut the damn stencil out by hand. Based on the JFA tour t-shirt that looks pretty much exactly the same. Read more..
Taint Paint
It’s well known by those who know that Jens has a tungsten-carbide taint. He’ll stick a piece of 46 grade emery cloth to his race chamois because he likes the tickle. For the rest of us mere mortals, there’s JVA Taint Paint. Read more..




